Refuel with Chocolate Milk
Chocolate Milk: The perfect post-workout beverage for incremental retail sales.
Learn MoreBreakfast Blitz Retail Display Contest
Contest Winners Announced!
Get the DetailsBreakfast @ Home = Sales @ Store
The Breakfast Project campaign has free tools designed to help you drive incremental sales.
Learn MoreFlavored Milk Feature Incentive Programs
Drive incremental sales with two tasty programs—Refuel With Chocolate Milk and Halloween.
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gotmilksales.org is the source for information, tools and resources for grocery retailers who want to take advantage of the National got milk? Milk Mustache program to grow store sales. Take full advantage of gotmilksales.org. Register Here
Milk Sales Strategies
Breakfast at Home
Growing breakfast at home is an $8.9 billion opportunity. Learn how to create your strategy and grow sales.
About Breakfast at Home Start Your Breakfast At Home Program Breakfast Research
Refuel with Chocolate Milk
Leverage our new strategy, partnerships and materials to get a piece of the fast-growing sports recovery beverage sales.
Learn MoreHappenings
Katie Couric Stars in Milk Mustache Mother's Day Ad
The new ad depicts Katie and her daughters sharing breakfast in bed.
Free Tools & Tips to Promote June Dairy Month
MilkPEP is helping Supermarket RDs promote June Dairy Month with free tools and tips. Learn more.
Get May's Social Media for Your Consumers!
The MilkPEP Milk Command Center monitors all things breakfast at home and milk in the social media space and helps drive conversation within the digital sphere. Plus, get download daily content for your social media channels!
Supermarket Registered Dietitians
Supermarket RD Hub
This is a special section dedicated to retail resources for supermarket registered dietitians. This is the spot to find materials, including nutrition and campaign news—plus in-store materials to order or download.
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Become A Member
Become a member today to download materials and get program updates.
Register Now
Why Breakfast at Home?
Get the facts about this opportunity.
Get the Facts
MilkPEP & Kellogg's
MilkPEP and Kellogg's March partnership puts milk at the center of breakfast. Supported by side panel messaging, in-pack couponing and special Milk Mustache ads featuring Kellogg's iconic characters.
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